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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook...
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Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets : Based on the 50+ Studies Segmenting the Mature Market: Identifying, Targeting and Reaching America's...
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Readings in the Management of Innovation Readings in the Management of Innovation
US $10.90 US $32.50
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New Product Success Stories: Lessons from Leading Innovators New Product Success Stories: Lessons from Leading Innovators
US $45.00 US $50.00
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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business...
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything The Myth of Excellence: Why Great Companies Never Try to Be the Best at Eve...
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All the World and Her Husband: Women in Twentieth-Century Consumer Culture All the World and Her Husband: Women in Twentieth-Century Consumer Culture
US $32.88 US $65.00
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Beyond Listening: Learning the Secret Language of Focus Groups Beyond Listening: Learning the Secret Language of Focus Groups
US $17.33 US $53.00
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Winning Ways: How Winning Companies Create the Products We All Want to Buy Winning Ways: How Winning Companies Create the Products We All Want to Buy
US $6.65 US $19.95
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Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Y...
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Brands and Branding (The Economist Series) Brands and Branding (The Economist Series)
US $20.48 US $32.95
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Amazon Reviews Exposed: The Truth about Amazon Reviews Amazon Reviews Exposed: The Truth about Amazon Reviews
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