As early as 1904, the J.W. McCoy Pottery Co.?changing focus from more simple, utilitarian stoneware pieces?began the production of art pottery consisting of elaborately designed, decorative items, including jardini?res, pedestals, and various other flower containers, umbrella stands, and sand jars. Proving to be a very successful undertaking, these attractively glazed pieces are the most widely recognized among collectors, antique dealers, and pottery enthusiasts. Gathered by author Mark F. Moran, a wide variety of pieces produced since 1910 are all captured here in more than 1,500 color photographs lusciously illustrating one of the most cherished and popular pottery lines in American history. Price ranges based on today?s volatile market accompany precise descriptions of each valuable McCoy pottery piece listed.