Whether you are thinking about running a B&B or have already made the decision and are ready to start planning your business, this book will tell you all you need to know. If you are already established with a B & B, it will help you provide quality accommodation and maximize your earnings and occupancy rates. Their book will help you in: – Planning and preparing your business, including defining your market, budgeting, pricing, regulation and compliance, accounting and taxation. – Deciding what to offer – in guest bedrooms and for meals and drinks. – Dealing with practicalities, such as managing reservations and keeping records, taking payments, maintaining safety and security. – Marketing your B&B – setting your strategy, networking and making local contacts, advertising and PR, creating your own website. – Expanding your business and ultimately selling it. Also included is direction to a dedicated website to support you as you build your successful B&B business. This second edition has been completely and thoroughly revised and updated to include, amongst other new material, important changes in the area of regulation.